Alternate Universe is a company devoted to providing exciting entertainment for the whole family. Our modus operandi is to engage with the local communities, providing an environment that is unique new and exciting. We believe that people need to have entertainment facilities around them that are both exciting and affordable. Recent studies have shown that where people have various options of entertainment available to explore, their stress levels are lowered significantly whilst there is an increase in productivity. As such Alternate Universe is focused at making sure that our centers are affordable to the entire population at large.

Moreover AU's drive is to bring the latest technology in entertainment to the wider population, this can only be achieved by continual reinvestment into the business, which forms part of our mission statement as a business of integrity. We believe that to keep people entertained new ideas need to be introduced; as such we have a life cycle policy that is based on statistical analysis. Over a period of time, based on factual data, new facilities would be introduced to keep our customers continuously entertained, we are only happy when our valued customer are.